Revamping a Premium Home Furniture Experience for Modern Shoppers

How we redefined UI/UX to make browsing and buying furniture intuitive, elegant, and inspiring.

Client

Furnestia

Furnestia

Elevating and Simplifying Premium Furniture Shopping for the Design-Savvy Consumer

Platforms

Mobile App

Mobile App (iOS & Android)

Research | UI/UX Design | Visual Identity | System Design

About Furnestia

Furnestia uses an advanced e-commerce platform to offer premium furniture with operational convenience alongside visual appeal and product excellence. Traditional furniture platforms missed a chance to display their high-end products effectively and appeal to design-minded customers because Furnestia noted this gap in the market. Our team joined forces with Furnestia to develop an application interface that resembles their furniture range’s refined styling alongside its handpicked selection.

Understanding User Needs

Our user research revealed that most furniture e-commerce experiences lack emotional connection, product description, and navigation. Users wanted:

  • Lifestyle-first furniture shopping
  • Personalised space, style, and taste suggestions
  • Simple yet effective UI
  • Clear buy, wishlist, and customisation CTAs

Designing a Seamless Experience

We tried to make the app seem like a showroom rather than an online commerce site.

  • Home Page: Scrollable lifestyle feed with editorial photos, trending collections, and interactive filters.
  • Categories: Modern icons, delicate colour palettes, and intuitive room, style, and trend sorting.
  • Product Pages: Highlight huge images, space previews, material highlights, and comprehensive customer reviews.
  • Wishlist & AR View: Augmented reality lets consumers “save” and evaluate furnishings in their actual location.

Modular & Scalable Design

Inspired by editorial design, we built a modular system that blends beautiful typography, imagery, and white space. This made it scalable and consistent while offering a luxurious and approachable user experience.

Establishing a Visual Identity

The Furnestia logo we developed stems from traditional serif typefaces with contemporary elements as depicted in the accompanying image. The application uses natural color schemes consisting of cream, taupe, olive, and charcoal which represent high-end design with authentic materials. Accompanying each Living to Outdoor section in the app exists an accent color variation scheme that aids orientation while preserving visual coherence.

Stakeholder & Usability Feedback

Early proof-of-concept models were tested through experiments with participants who value innovative design, along with internal organization members. Feedback was overwhelmingly positive:
  • This experience brings to mind a shopping experience that combines the feel of browsing a magazine with online shopping.
  • I made my choice through the AR preview without needing to make any assumptions.
The developers conducted small changes to filter system functionality and AR integration buttons, alongside onboarding pop-up improvements.

Results & Impact

Since launching the beta version: The wishlist to purchase conversion rate achieved +52% success during the beta version launch period.
  • User engagement time increased by 70%
  • Users who purchased twice mentioned a positive experience from easy use combined with aesthetic satisfaction.
  • Positive mentions on social media and design blogs for the app experience
Furnestia functions as a stripped-down reference in digital furniture commerce while taking a lifestyle-driven approach towards furniture e-commerce.

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