An interface that ensures effective interaction of FQHF staff members.

Core Services: User and market research, product ideation, information architecture, copyrighting, wireframing and mockups, interactive and web prototyping, web basics, and mobile-first design.

Client

HealthSnap

HealthSnap

Providing FQHC Professionals with a Frictionless Communication Tool

Industry

Product

Health Care

Web Application

Vertical

HealthTech

About HealthSnap

The Federally Qualified Health Center (FQHC) industry is a critical part of the American healthcare landscape and yet this industry does not have strong platforms for workers to interact, exchange details, hire, and source for supplies. HealthSnap is to fill these gaps by providing a means of communication among FQHC professionals through a web application that connects them and is filled with relevant resources.

Product Goals

Specific goals in creating HealthSnap are as follows: Offer FQHCs a functional and efficient platform within the first few months after implementation to facilitate short-term buy-in and long-term stakeholders’ value. The ultimate aim was to develop an online platform that would facilitate healthcare workers in this sector to share information.

The Process

The HealthSnap design process can be described in several phases starting from the discovery phase. In this phase, user surveys, competitor analysis, and stakeholder interviews were used to determine the product’s value proposition. We also have built the user personas and the MVP feature set. It was critical to have such a research-oriented approach to identify the key requirements and concerns of the FQHC context.
During the design phase information architecture concept as well as the usability and user flow mapping were paid much attention. We created three versions of the app and submitted each of the versions for moderated and unmoderated usability testing. This approach led to the design of a broad med-fidelity and high-fidelity wireframe design system that facilitates the exploration of the UI.

Deliverables

  • Discovery: Research reports, SWOT analysis, competitor research, and features checklist
  • Design: MVP design, onboarding flows, wireframes, and prototypes

Challenges

Primarily, it was difficult to create a navigation bar that would conform to the leading approaches of similar ventures but would not complicate the user experience for HealthSnap’s target audience of middle-aged, less tech-oriented customers. Traditional navigation bars here with icons look a bit confusing; therefore, we decided to simplify the layout as much as possible. However, one of the problems was to integrate a double-navigation system which would be rather comfortable for use. By having two separate navigation bars and a solid divider between them, we were able to keep the content on the page easily navigable.

Insights

Ultimately, our analysis found that the best talent pool for FQHCs is difficult to identify as many healthcare workers avoid such organizations because of factors such as status and pay. We also discovered that populating senior-level FQHC positions requires time since the positions demand specialized knowledge. However, FQHCs often have a small supply of employees, and those who are employed enjoy a low attrition rate and high levels of dedication to their work and mission.

The Impacts

The overall reception to HealthSnap was massively positive, and there were many compliments aimed towards the simplicity of the service’s branding and navigation. About Pods, users seemed to enjoy the idea of chatting within ‘Pods’ which helped people engage within certain interest and work-related sectors.
Thus, HealthSnap has been able to successfully build a much-needed platform for FQHC professionals to network, share, and expand the connection list while staying easily navigable for users.

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